Halloween party decor isn’t just for kids! These 4 DIY tutorial videos will show you how to create chic Halloween floral arrangements for your home and Halloween parties. From blood red roses paired with skulls and bones to succulents mimicking black widow spiders, our Halloween party decor ideas are a modern, sophisticated take on traditional spooky party decorations!

There are many facets to the floral and event design industry, and I’m often asked, what’s the difference between a florist and an event designer? I work as both so I can tell you exactly the difference and what to consider when choosing a career path for yourself.

Every year, as new couples get engaged, they explore new priorities, trending details, and evolving relationships with the creatives they hire for their big day. Let me walk you through everything couples are looking for in 2024 and what you need in your toolkit to exceed their expectations.

Here’s my guide to help business owners stay one step during the holiday season ahead so you can enjoy the festivities!

With Fall event season skyrocketing in popularity, I’m here to share my most highly requested Fall trends to help you create something on-brand (yet bespoke!) for your next client event.

Something that I’m very excited for is this year’s take on party rentals! If you’re looking to stay ahead of the curve, here are some trends that should be on your radar in the coming months.

As a business owner, you understand the importance of having a team that works together well. Let’s talk about seamlessly introducing a new person into the mix when you’re ready to expand.

It’s officially that time of year – creatives and business owners alike are looking ahead to forecast what the coming year has in store for us! Regardless of your goals, I want to bring you some insight to help you get to the finish line.

The holiday season can be quite a stressful time of year for business owners. To help you tie up some loose ends before taking time off, I’ve rounded up your official checklist for wrapping up your year with a bang!

Half of the battle when putting together your offerings as a creative business owner is identifying who exactly you want to serve. Our clients look to us as the experts, so it’s our job to unravel their dream vision and deliver exactly what they’re looking for.

With busy season quickly approaching, it’s important to have your sights set on everything you need to help get you to the other side. Here are my top tips for making sure that you stay focused and sharp all the way to the finish line.

Starting something new can be nerve-wracking, but getting your side hustle off the ground is thrilling! So, here's the big question: how do you know when your side gig is ready to level up to full-time?

To revisit your goal-setting from the new year, a mid-year (or quarterly) check-in is exactly what your team needs. Giving them a fresh start to tackle busy season will set them up for success.

Work loads change with the seasons, but creatives should be in control of their day-to-day all year round. Boundaries can blur when we’re busy, but my top tips for policies that help you with maintaining boundaries and streamlining your schedule.

Summer is the perfect season for creative DIY floral arrangements because the flowers and botanicals available are abundant. Read on to find video tutorials of some of my favorite summer floral arrangements and party decor ideas!

Creatives' work is nonstop so, as we near the busy season that accompanies summertime and outdoor events galore, it’s the perfect time to set aside some time for spring cleaning to make sure that you’re operating smoothly.

When shopping for flowers for your own at-home arrangements, it can be had to know where to begin. Whether you’re shopping at a farm stand, a flower market, or your local grocery store, here are a few things to look out for when choosing the best blooms…

How does one determine their creative style as a designer? Let’s dive into the answer so you can set your brand apart from competitors and book your dream clients!

Some of the most important elements for designing events are rentals. They can completely transform a space, and are instrumental in elevating the guest experience. Let’s take a look at my party rental wishlist!

Even the most established of professionals can sometimes struggle with positioning themselves as experts. Becoming a thought leader doesn’t happen overnight – it takes a lot of time and effort to showcase how valuable your insight can be!

If you’re a creative entrepreneur you thrive when pulling off a design, but it’s equally important to maintain motivation through every facet of your work. Here are my top tips for doing just that!

If the pandemic taught us anything, it's that it is never too early to get a jump-start on your business goals. Here are my go-to's for setting new goals for 2022 that will take your creative business to the next level.

As we prepare for engagement season inquiries, it’s important to learn how to distinguish the ideal clients from the ones that may not be a good fit. Let’s discuss what it truly means to decode a client inquiry!