Not every client will be a good fit for your business, and it’s okay that you cannot serve every client that pops into your inbox! It’s our job to set appropriate boundaries and pave the way to attract our ideal clientele.

As the weather changes and the air becomes crisp, I’m always inspired to create fall floral arrangements that reflect the season.

Many planners consider taking the plunge into design. If you’re considering it, here are some considerations to keep in mind while planning your expansion…

Business owners all have an idea of what a perfect team looks like, but there isn’t a one-size-fits-all handbook that comes along with management. How can you set your team up for lasting success? Here are some of my top tips...

After a long year of uncertainty, it looks like we’re finally seeing events pick up for 2021. If you’re managing a storefront AND a new wave of upcoming events, I’ve compiled a few tips and tricks to help put your best foot forward…

As creative professionals, it’s our duty to listen, understand, and interpret our clients' big picture vision. That’s why it’s essential to show up with a plan so you can draw out the details that will help you deliver a fully customized design experience that goes above and beyond expectations.

As wedding and event florists, it can be tempting to move toward the luxury market. If you’re aiming for the luxury market for your floral brand, these tips will help you climb the ladder!

For many industry professionals, the silver lining of putting events on hold is the time to work on our businesses. Side hustles can become a reality with hard work, and can be your chance to create a career out of something you love doing!

As we quickly approach the 2021 wedding season, it’s more crucial than ever that we take the time to ensure that our couples feel at ease with the planning process!

Let's talk about design mechanics! There are many ways to construct a floral arrangement, so here are some of my favorite tools for the base of a design...

Floral and Event Designers, as your business evolves, you will reach a point at which you need to grow your team in order to grow your business.Identifying when and why you hire will make a huge difference in your business’s success!

Wedding industry friends and fans, do you know the Confetti Hour Podcast? I had a great time discussing all things floral and design including how you can add design services to your planning business.

When starting a floral and event design business, especially in the luxury market, there are three questions that you should ask yourself that will influence everything else…

The first few weeks of the pandemic have been busy for all of us, and now that we’re a little farther along, some of you have more time on your hands to work on your floral and event design businesses. Here are my top suggestions for putting your creativity to work in fortifying the health of your business during this unexpected time.

The COVID-19 health emergency is impacting businesses all over the world, and the event industry is being especially hard-hit. Here are some of the approaches I’m taking at EZLD to communicate, problem-solve, and respond proactively in order to protect my business, relationships and clients.

I’m always asked for tips on how to make wedding flowers, so I created this video tutorial series that includes instruction on how to make different styles of bridal bouquets, grooms’ and groomsmen’s boutonnieres, and fun floral fashion accessories like ring bearer pillows, flower girl baskets and floral crowns and headpieces.

I’m beyond excited that I will speaking at two wonderful international wedding conferences this October. For wedding professionals looking to raise the bar and network with fellow creatives, these are incredibly valuable resources. I hope you can join me there!

I adore being a designer and an artist, so when Andy Kushner from The Wedding Biz Podcast asked me to sit down with him for an in-depth interview about all things event design, it was my pleasure. We had a wonderful conversation here in my studio, and I’d love to share the podcast with all of you.