Building Your Floral & Event Design Business Team: Knowing When to Hire

Floral and Event Designers, as your business evolves, you will reach a point at which you need to grow your team in order to grow your business. Whether that means you hire an assistant to help with administrative tasks a few hours a week, or you have full time employees and event production staff at the ready, being purposeful about when and why you hire will make a huge difference in your business’s success!

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Determine The Most Valuable Roles In Your Business

The first step in building your team is identifying the positions you are trying to fill. I recommend asking yourself the following questions in order to create a job description that will improve the skills of your overall team, free you up to spend your time where it’s most valuable, and increase the revenue earning potential of your business…

1. What tasks do you naturally gravitate toward?

This is where you naturally have the most energy and interest, and where your time is probably the most wisely spent.

2. What tasks would you like to take off your plate, and what revenue generating activities would that free you up to do instead?

If tasks requires skills that are just not a natural fit for you, it probably takes you forever to get them done, and you may dread doing them in the first place. Ask yourself, if someone with different skills than yours could do those tasks more quickly and efficiently, would it in-turn allow you to spend time on activities that bring in revenue?

3. What skills are missing from your own skill-set or that of your existing team? Would filling this gap help you say yes to business opportunities to which you currently say no?

If you often find yourself stuck not knowing how to tackle a particular challenge, or if you find yourself disappointed because you’ve had to say no to recent events or opportunities, think about what would need to be different for you to say yes in the future? How could a team member fill those costly gaps?

4. What areas of your business get neglected when you are too busy to “do it all”?

There are only so many hours in the day, and at some point you won’t be able to do everything yourself. Take a close and honest look at what tasks fall through the cracks, and how important those tasks are to the success of your business. This is an easy way to identify what you could use help with!

Ready for what’s next? I’ve gathered everything you’ll need to cover as you start and run your event design business in my online course, Eddie Zaratsian Masterclass: The Business of Luxury Floral and Event Design. It’s divided into 10 modules that are packed with information, downloadable tools and checklists, and video instructions. I’ve poured all the lessons and expertise I’ve gathered over 30+ years in the event business so you can learn fast and find your own success. Check it out!