Mastering Luxury Event Design with Eddie Zaratsian
September 17th & 18th, 2024
Mastermind
An intensive 2-day masterclass with Eddie Zaratsian in Los Angeles, September 17th and 18th, 2024. Get an inside look behind the scenes and learn what it takes to thrive in the world of luxury florals and event design.
EVENT POSTPONED - Stay tuned for new dates!
Come learn the art and business of luxury event design. From structuring your services and working with clients, to designing florals and event decor at the highest level, you’ll learn directly from Eddie Zaratsian, in-person and hands-on.
September 17th & 18th, 2024
Los Angeles, CA
EVENT POSTPONED - Stay tuned for new dates!
Work hand-in-hand with me, IN PERSON
Join me for an unprecedented insider’s view into running a successful event design company.
I’ll share the knowledge I’ve gained from designing and producing 1000s of events, working with celebrity clients, and collaborating with luxury brands around the world.
Let me help you start, or strengthen, your event design business, no matter where you are in your journey.
Two action-packed days
Here are just some of the topics we’ll cover:
Ways to market your business
How I approach client meetings, including templates for questionnaires and contracts
How to work with vendors
How to determine what is needed for a given event and when to place your orders
Processing and handling florals
Proposals and pricing
Application of color theory
Techniques, mechanics, and hands on production of a mock event, including centerpieces, backdrop, and design elements like linens, table top accessories, etc.
You’ll receive professional photos that can be added to your portfolio, and a certification of completion
“I design to feed all five senses - to create a feast for the soul.”
Eddie Zaratsian
Your 2-day Workshop Itinerary
Day One
Event Design Fundamentals & Planning
On day one, we’ll start with a behind the scenes look at what it takes to run an event design business, and move on to the first stages of a successful design.
Introduction to Event Design
Event Production and Management
Client Relations and Communication
Venue Selection and Layout Design
Theme and Concept Development
Day Two
Execution & Evaluation
Following the methods I use when designing and producing events for clients, we’ll work together to design and produce a stunning mock event.
Decor and Ambiance Creation
Technology and Audio-Visuals
Vendor Coordination and Management
Event Execution and Troubleshooting
Post-Event Evaluation and Feedback
Certification Preparation
Hands-On Activities
Throughout the course, you’ll engage in practical exercises, including:
• Designing a mock event from start to finish
• Creating and presenting mood boards
• Role-playing client meetings and vendor negotiations
• Managing a simulated event setup and execution
Special Guest Speaker
Shafonne Myers
I’m delighted to welcome my brilliant friend, Shafonne Myers, to talk to you about maximizing your media exposure.
As the CEO of Aisle Society, a premier digital marketing agency and media company, she oversees over ten wedding publications, and helps wedding and event professionals gain visibility and recognition.
Optional Add-on:
VIP Meet & Greet Cocktails with Eddie
Join us for an intimate gathering the evening before the workshop where you can chat with Eddie and the EZLD team. Enjoy an opportunity to meet your instructor and a small group of fellow students before the workshop begins!
EVENT POSTPONED
Stay tuned for new dates!
Meet Your Teacher
Eddie Zaratsian
As an event designer, florist and creative visionary, Eddie Zaratsian works with a who's who list of celebrity clients including Kim Kardashian, Bradley Cooper, Lady Gaga, and Sting along with prestigious brands such as Hermes, Louboutin, and Christian Dior.
As an educator, Eddie is witty, and wonderfully engaging, taking audiences on an uplifting educational journey wherever he appears. He generously shares his knowledge, experience and enthusiasm, leaving students informed and excited. Known as a maestro of color, texture, and composition, he is the go-to artist for a dramatic take on beautiful botanicals, inspired design and flawless execution.
“Eddie produces breathtaking private and corporate events for a sophisticated international clientele. Each detail, from large-scale installation to individual petal, is carefully chosen and customized from conceptualization until the final reveal, allowing his events to envelop and delight the senses. His ability to imagine and actualize large-scale celebratory experiences that uniquely reflect the essence of his clients is unparalleled.”
THURSD AND THE WORLD OF FLORICULTURE PODCAST
FAQs
Who is this for?
This workshop is perfect for event designers and florists looking to learn new skills, strengthen their business and elevate their designs.
What will I learn?
During the in-person workshop you will learn a combination of event business fundamentals and creative design and production skills.
How much does it cost?
This workshop is offered at $3500.
Past Floral Lab attendees will receive an additional $297 off their ticket price.
Can I pay in installments?
Yes! You’re welcome to pay in full, or in two installments.
If you choose two installments, you’ll pay a 50% deposit when you register, and we’ll charge the remaining 50% to your card on file on August 15th, 2024. Registration is not complete until both payments have been made.
Tell me more about the VIP Meet & Greet Cocktail Hour
This intimate VIP experience is available for those who would like the chance to meet and chat with Eddie before the busyness of the workshop begins. Enjoy drinks and light snacks from 5-8pm on Monday, September 16th. You can add this experience to your registration for $297.
What’s your cancellation and refund policy?
If you need to cancel your registration, we can offer you a 50% refund of any payments you’ve made as long as you let us know before August 17, 2024. We cannot offer refunds after August 17, 2024 as it’s too close to the event date. If you cannot attend but would like to transfer your registration to someone else, please email us at hello@eddiezaratsian.com for assistance.
Where is the workshop being held?
The Mastermind workshop will be held at Vertigo Event Venue.
400 W. Glenoaks Blvd.
Glendale, CA 91202
I’m traveling in from out of town, where can I stay?
After you register, we’ll send you recommendations for our favorite local places to stay and dine.
Questions?
Please email us at hello@eddiezaratsian.com for assistance.
Ready to Elevate Your Event Design Business?
Join us for two whirlwind days of education, creativity and fun.