On September 5th , SEPHORA presented its SEPHORiA House of Beauty event which brought some of the biggest beauty icons and products together under one roof. I was asked to work on the installations for brands Patrick Ta and Kosas, which were both really fun to envision and create.

When my dear friend and past client Anna Petrosian, Founder of Dose of Colors, reached out to me to help design her pop-up at The Americana on Brand we decided to do an installation utilizing paint cans and colors from her previous makeup pallets with an unexpected drip effect. It provided cool, creative photo opportunities for all her pop-up shop customers!

Lilit Caradanian, beauty expert and founder of Elcie Cosmetics, launched her amazing new line of Lip Vinyl earlier this month and called on Eddie to design her launch party.

We were thrilled to provide the event design and florals for the Allison Webb Spring 2019 bridal fashion event. To make the most of Carondelet House’s rustic Italian Villa feel, Eddie designed an intimate dinner party overflowing with lush greenery, candlelight and delicate florals in coral, pink and tangerine hues.